About DeAura Media

Growth shouldn't cost you your peace of mind

The founders

Hi, we're Elsi and Dio

Elsi and Dio working together at a laptop

Elsi

After the burnout of her life, Elsi left her multi-six-figure sales coaching business behind and rediscovered her passion in a new way: helping founders scale their visibility and revenue, while still keeping things fun.

She brings the strategy and is the face of the brand. If you've seen DeAura on camera or hopped on a call with us, that warm, chatty energy was her.

Dio

Dio is the technical genius behind everything we build. He makes sure it all runs smoothly, works properly and is easy for you to use.

With his background in photography, he has both the visual eye and the tech brain, so everything we create looks beautiful, is SEO optimised and actually works for you. Thanks to him, every idea comes to life.

LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS • LESS HUSTLE • MORE SYSTEMS •

DeAura, why

Why we started

In 2023, Elsi hit the burnout of her life while running a multi-six-figure coaching business. Everything lived in her head, and the business needed her every single day.

So she walked away and rebuilt from scratch around one obsession: businesses that run on systems, not stress. Dio brought the eye and the tech, and DeAura was born.

Now we build that for coaches and consultants, so you can focus on the work you love without holding every moving part yourself.

The story so far

How we got here

2018
Falling in love
Elsi dips her toe into business for the first time and falls head over heels for it.
2019
The leap
She quits her last job and goes all in on her coaching business, living off her savings.
2020
The $0 month
In February she makes exactly zero and very nearly takes a job as a dishwasher. A month later she discovers attraction marketing, and soon after comes her first five-figure month.
2021
Six figures
Courses, a mastermind and, over the years that follow, hundreds of entrepreneurs coached.

2023
Burnout and a new chapter
The business runs on her, so she walks away. That August she launches her first agency, Blissify Media.
2024
Letting go
Elsi and her business partner part ways, and she leaves Blissify behind to build something that feels truly hers.
2025
DeAura begins
Elsi and Dio team up. Brands and websites first, then full backend systems.
2026
Going deeper
DeAura goes deeper than ever into systems, automation and AI, to give you even more of your time back.

What we stand for

Hills we'll die on

01
Success that costs you your freedom isn't success.
02
If it can't run a week without you, it's a job, not a business.
03
Business should be fun. And it 100% can be.

SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS - SYSTEMS OVER STRESS -

Off the record

Things you should know

01
Our name is literally us. D for Dio, E for Elsi, and a little aura on top.
02
Elsi once delivered a full 90-minute masterclass to exactly one person. She would do it again.
03
Between us we speak English, Spanish and Bulgarian, plus a bit of German and Russian.
04
Dio started out behind the camera as a photographer and videographer. Now he builds AI automations, and still makes everything look good.
05
Elsi learned sales at the giant Ferris wheel in Vienna. Long before funnels, there was a queue.
06
We have worked with 300+ entrepreneurs across coaching and agency life. Every one of them taught us something.