FAQ

Frequently asked questions

New to the jargon? See the glossary →

Working with us12

Who do you work with?

Coaches, consultants and personal brands with a proven offer. Your work gets results. Now the business behind it needs to keep up.

What does "backend" actually mean?

Everything behind the scenes that turns a stranger into a happy client: your forms, booking, payments, emails, onboarding and follow-up. When it is connected properly, it runs without you holding it together. Our glossary explains the rest of the jargon in plain English.

Who will I actually be working with?

Elsi leads your strategy, takes your calls and is your main point of contact. Dio is the technical mind who builds your systems. There is no account manager in between, so you never have to repeat yourself.

What does a typical project look like?

We map your whole client journey, build the system around the tools you already use, test every path as if we were your newest client, then hand it over with walkthrough videos. After that, we stay close while it settles in.

I'm not sure what I need. Is that a problem?

Not at all, that is exactly what the free call is for. Most people arrive knowing something feels heavy, not which tool or system would fix it. We work that out together.

Where are your clients based?

We work with coaches, consultants and personal brands across the UK, the US and Europe. Everything happens online, and we are comfortable across most time zones.

Is this done for me, or do I have to do the work?

It is done for you. We build it, set it up, test it and hand it over working. Your job is to approve the direction and keep doing the work you are actually good at.

What if I'm not very tech-savvy?

That's exactly why we exist. You don't need to understand how it works to use it. We hand everything over running, with a walkthrough so you always know what's happening behind the scenes.

What do I need to have ready before we start?

Your offer, a general sense of how clients find and work with you, and access to the tools you currently use. We take care of the rest and walk you through every step.

Do you only work with coaches?

Coaches are our favourite people, but we also work with consultants, healers, trainers, personal brands and established service businesses that want premium clients and more free time.

Do you work with brand new businesses?

We do our best work with businesses that already have a proven offer and paying clients. If you are earlier on, Foundations is the right place to start, so you build on a clear offer from day one.

I already have some of this set up. Can you work with it?

Absolutely. We map what is already working and what is not, then build around what you have, fill the gaps and upgrade the pieces that are not pulling their weight.

Pricing and payments7

How much does it cost?

Most builds land between $3,500 and $7,000. Every project is custom priced around your needs, and flexible payment plans are available.

Do you offer payment plans?

Yes. Every project is custom priced around your needs, and we offer flexible payment plans so you can choose what works best for your business.

Are packages customised?

Every package is 100% tailored to your goals, where your business is right now and what you need next. One size doesn't fit all, which is exactly why we build around you.

Is the free call really free?

Yes. No card, no obligation and no pressure. If we are a good fit, we send a custom proposal afterwards. If we are not, we will tell you honestly and point you somewhere more useful.

Do I pay for my own software?

Usually, yes. Your tools are set up in your name so you own everything, and we always recommend the simplest, lowest-cost mix that does the job. Many of our builds run on free or entry-level plans.

What if I change my mind halfway through?

Talk to us early and we will find a way forward together. Because every build is custom, work that has already been delivered is not refundable, and the payment terms are set out clearly in your proposal before we start.

What are your starting prices?

The Lucky Method starts from $5,555, The Magnetic Brand Experience from $4,444, The Effortless Launch from $3,333 and Foundations from $2,222. CEO Partnership is a custom monthly retainer.

Timelines and process8

How long does it take?

The Effortless Launch takes 2 to 3 weeks. The Magnetic Brand Experience takes 3 to 4 weeks. The Lucky Method is scoped on your call.

How far ahead should I book?

Our calendar fills up, so we can't always start on the spot. If you're planning a launch, get in touch a few weeks ahead so we can reserve your build dates and give it the strategy it deserves.

How much of my time will it take?

Very little. A kickoff call, a few quick check-ins and approvals along the way, and a walkthrough at the end. We do the building so you can keep doing what you do best.

How do we communicate during the project?

We agree it at the start, usually WhatsApp or email for quick questions plus calls at the key moments. You always know what we are working on and what comes next.

What is the Lucky Method map?

A one-page map of your whole client journey, from how people find you to how they refer others, with every system behind it. We start every build with one, and if you book a free call you can keep yours whatever you decide.

What happens on the free call?

In thirty minutes we look at your offer, your client journey and your tools, find where time and revenue are leaking, and map your next steps in order. If we are a good fit, a custom proposal follows. If not, we will tell you honestly.

Can you work with my existing website?

Often, yes. If your site is doing its job, we connect it to your new systems. If it is holding you back, we will tell you honestly and show you what The Magnetic Brand Experience would change.

What happens after launch?

Everything is tested and handed over working, with a walkthrough. If you would like ongoing support, CEO Partnership keeps your systems maintained and improving month after month.

Tools and tech8

What tools do you use?

We're always among the first to test and adopt new tools, and we work with a wide range of software and AI automation platforms, like n8n and Make. We're happy to build on what you already use, or suggest a better alternative where it helps. The goal is always the simplest setup for you: quick to learn, enjoyable to use, and without costing you an arm and a leg every month.

Will I need to switch all my tools?

Not unless it truly helps. Wherever we can, we build on the tools you already use and feel comfortable with, and we only suggest an alternative when it makes your life simpler or saves you money.

Will I be able to use it all myself?

Yes. Everything is handed over with a walkthrough, and we build it to be simple to run day to day, so you never feel locked out of your own business.

Who owns the systems and accounts?

You do. Everything is built in your accounts and stays yours, including the automations, the content and the data. If we ever stop working together, nothing disappears.

Is my data safe?

We work inside your own accounts with access you control, only use trusted platforms and never sell or share your data. Our privacy policy explains the details, including your rights under GDPR.

What is the difference between an automation and an AI agent?

An automation follows fixed steps, like sending a welcome email when someone pays. An AI agent handles a whole task with some judgement, like reading an enquiry, asking the right questions and drafting a reply for you to approve.

Can you work in Spanish?

Yes. Between us we speak English, Spanish and Bulgarian, so we can build and communicate in whichever suits you and your clients.

Do you use AI?

Yes, wherever it saves you time without losing your voice. That can mean an AI assistant that sorts your inbox and prepares you for calls, or automations that follow up with leads while you are busy with clients.

Results and support5

What results can I expect?

Most clients get hours back every week and a smoother journey for their clients, and you can read real examples in our case studies. Every business is different, so we never promise a specific number, but we will always be clear about what we are building and why.

Can you guarantee results?

We guarantee the work itself: what we build, how it is tested and when it is delivered, all agreed in writing. We never promise a specific revenue number, because results also depend on your offer, your audience and how you use the system.

What if something breaks after handover?

Let us know and we will look at it with you. Things are tested before handover and built to be easy to fix, and if you want ongoing peace of mind, the CEO Partnership keeps everything maintained.

Do you offer ongoing support?

Yes. CEO Partnership is our monthly option, with a strategy session every month, your systems maintained and improved, and quick answers between sessions.

Do you have a partner program?

We do. Introduce the coaches and founders you know, and you earn 20% of their first contract and 10% for as long as they stay a client, with training and materials to help you share. See the partners page for the details.

Free resources2

Is the Freedom Secrets training really free?

Yes. It is a 20-minute on-demand video on simplifying your backend and saving 10+ hours a week. Pop in your name and email and it is yours.

What is the 5-Minute Website Audit?

A free PDF guide to what to fix on your website so more visitors become paying clients. Work through it yourself or hand it to your AI.

Ready to get

YOUR TIME BACK?

You don't need to work harder, you need better systems.

Book a call and we'll map out your next step together.

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